Acacia Betancourt
PortfolioHomepage_toole.jpg

Toole's Garage

Toole's Garage is a family owned auto repair shop in San Carlos, California. Its owner, Dave, came to me by referral and wanted my help building a brand that they could have fun with, and that their customers could enjoy for years to come.

Creating the logo

Creating the logo

Yes, I learned how to make chrome effects with text for this project. Dave wanted a flashy logo that would match the personality of the shop and hint at the shiny metal of the cars they work on.

Tooles_car.jpg
Developing the brand

Developing the brand

We worked together on many iterations of the logo, and explored options that fit Dave’s original vision of a cool, slick, but classic and retro vibe.

Tooles_personality.jpg
Tooles_logobranded.jpg
Tooles_team.jpg