Not your typical homepage
The Rock Creek Team was very excited about getting a new website and couldn’t wait to have a way to feature their latest and greatest work. They wanted users and prospective clients to be able to get a taste of the variety of projects they do right on the homepage. A modular mix of content blocks and videos, the homepage packs a lot of information into a small and colorful space that engages users and encourages them to explore.
The team wanted the site to have a lot of personality and color. While most of the images on the site are black and white, there are pops of the bright lime green throughout. Fun hovers and rollover actions make the site more interactive and engaging. We structured the content in ways that would be clear and easy to explore.
Keeping it personal
Perhaps one of my favorite features we did on the site is creating a rollover that turns black and white photos to color. It really brings the site to life and adds that “element of discovery” that I love so much. Users get a tiny dopamine hit when they hover on images, which is especially fun on the team bio pages. The Rock Creek team is tight-knit, creative, and super talented. The site features each one of them and highlights their unique qualities.