Grassroot soccer

Grassroot Soccer is an adolescent health organization that leverages the power of soccer to equip young people with the life-saving information, services, and mentorship they need to live healthier lives. Evolving from an HIV-focused organization to an all-encompassing adolescent health organization, they sought a design and communications firm to partner with on a brand refresh, which included a new logo, a new tagline and name evaluation, an updated brand guide, and materials to reflect the revised brand.

I was the creative director and lead designer on this project, which was designed in collaboration with Brevity & Wit.