Creating comforting visuals
The team at Orthocare really wanted the images on their homepage to feature active, healthy, cool people and medical professionals that looked friendly. They wanted to reinforce the fact that they help enable people to live full, awesome lives. We chose a color palette that would feel fresh and soft, but also sophisticated and have a tone of cutting edge technology. A subtle background texture was added to give the site a unique feel and seem more custom.
Creating a design system
Even though the site is relatively small, it has a strong design system behind it which creates consistency through every page. Testimonials are featured throughout the site—even on the more utilitarian pages, like Contact Us—to reassure and motivate patients to get in touch.