Acacia Betancourt
PortfolioHomepage_ortho.jpg

Orthocare

Based in Maryland, Orthocare Solutions provides custom services for patients with orthotic and prosthetic needs. They truly prioritize the people they serve, and needed a new brand and website that make their patients feel cared for and supported. Visit the live site.

Creating comforting visuals

Creating comforting visuals

The team at Orthocare really wanted the images on their homepage to feature active, healthy, cool people and medical professionals that looked friendly. They wanted to reinforce the fact that they help enable people to live full, awesome lives. We chose a color palette that would feel fresh and soft, but also sophisticated and have a tone of cutting edge technology. A subtle background texture was added to give the site a unique feel and seem more custom.

Creating a design system

Creating a design system

Even though the site is relatively small, it has a strong design system behind it which creates consistency through every page. Testimonials are featured throughout the site—even on the more utilitarian pages, like Contact Us—to reassure and motivate patients to get in touch.