what's new?

JANUARY 2012• Happy New Year! Lots of exciting changes coming in the year ahead. • This year, as holiday gifts, I took on the ambitious project of creating personal paintings of hand-painted typography for loved ones and friends. • It's annual report season and a San Francisco Bay Area realtor gets a custom 2011 year in review printed piece.• A university association right here in Ontario gets a fresh, modern take on a traditional logo.• Check my blog soon for new, interesting posts about specific projects and cool industry articles.
THE LATEST: Nicolosi Distributing Inc. has been a family owned and operated automotive paint distribution company since 1975. Never having had a logo, the company recently decided to develop a visual brand for themselves that was modern and could be recognized within their industry.
PORTFOLIO

branding

IMC.jpg

print

product packaging

wg shirts

wg shirts

personal

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CLIENTS

complete client list

recent clients
BIRDS FILMBranding & DVD Design Washington DCBLACK SHEEP FILMWORKSLogo, Branding, Ad & Website design Tucson AZCALIFORNIA ACADEMY OF SCIENCESEvent LogoSan Francisco CACHICAGO CHILDREN'S MUSEUMInterior Wall Design, Candy PackagingChicago ILCONEYBEARE GREEN STAFFINGBrochure Design San Francisco Bay AreaCORE CAMPUS RESTAURANTSBranding & Identity Design, Menus, Signage, Interior DesignTucson AZTHE DAILEY GROUPBranding & Collateral DesignBaltimore MDDAINTY HANDCRAFTED ACCESSORIESLogo & Business PackageSan Diego CADAWN THOMAS, REALTOR®Collateral Documents & Branding ImplementationSillicon Valley CAEATING TUCSONLogo Design for websiteTucson AZGUNAGEELogo DesignSan Francisco CATHE HENRY FORD MUSEUMPostcard Sets DesignDeerborn MIHARRY POTTER THE EXHIBITIONCandy PackagingHUSH FILMIndependent Film Website DesignNew York NYJAKOB MARTIN, SINGER / SONGWRITERCD Art & Packaging, Branding, Posters & ApparelSan Diego CAJON BRAMAN, MUSICIANCD Cover Design & InsertWashington, DCMOVIEWITZ FILM PRODUCTIONSLogo Design, Branding & IdentityToronto ON CanadaNOTABLE INVITATIONS Logo Design, Branding & Business PackageToronto ON CanadaOB/GYN, UNIVERSITY MEDICAL CENTERLogo DesignTucson AZ ORCHESTRATE LIFESTYLE MANAGEMENTBranding & CollateralSan Carlos CAPERSONA MAGAZINEBook Design & LayoutTucson AZRAZIEL UNGAR, REALTOR®Branding, Identity, Collateral Documents & WebsiteBurlingame CA SNAP! MEDIABusiness card designToronto ON CanadaSTARS MENTORING PROJECTPoster DesignTucson AZSUGARCANE EXQUISITE SKIN CAREBranding & IdentitySan Francisco CATOOLE'S GARAGELogo & BrandingSan Marcos CATWO SISTERS JEWELRY BOUTIQUEIdentity Design & Magazine AdsPhoenix AZU.S. GEOLOGICAL SURVEYCampaign Poster DesignTucson AZ WESTWIND SOLARLogo & Ad DesignTucson AZ
NICOLOSI DISTRIBUTING INC.INTERPROVINCIAL MUSIC CAMPRAZIEL UNGAR, REALTORTHE DAILEY GROUPBLACK SHEEP FILMWORKSTOOLE'S GARAGEMOVIEWITZ PRODUCTIONSWESTWIND SOLARGUNAGEE

Acacia Betancourt.Resume Winter2011.pdf

PHILOSOPHY

philosophy
Nearly everything that wasn't born or grown was designed. Visual design is everywhere, and it has a distinct impact on us and the way we see the world. Say you want to announce or sell something, amuse or persuade someone, explain a complex concept or demonstrate a process. In other words, you have a message you want to communicate. How do you send it? Unless you wanted to shout it in the streets, or whisper it to your neighbors, you would need to use some kind of visual representation to convey your idea. Whether it is through a poster, a logo, movie credits, an ad, album cover, menu, bubblegum wrapper or billboard, you would need to use graphic design.The shampoo you choose to buy, the t-shirt you're wearing, the book on your desk, or the computer mouse under your hand: it has all been created by a designer in order to inform, persuade, captivate, stimulate, locate, identify, and beautify your world. However, design is much more than just a pretty face. To me, it is about form and function working hand-in-hand to achieve a goal. And for that reason, design inspires, drives and fuels my everyday. I believe that strong visual communication can make or break a business, and I am passionate about helping other people complete their creative visions with a sense of purpose and direction. I embrace the challenges of graphic design, and allow these challenges to drive my creativity. My philosophy is about bringing your company's philosophy to life.The success of my work is a direct result of my tireless desire to create powerful, meaningful, relevant, and professional design. No project is too big or small, and every project is treated with equal care and commitment. I pride myself in my ability to listen to my clients and create designs that not only satisfy, but exceed their expectations.Design is about solving communication problems. My creativity lies in how I solve them.

TESTIMONIALS

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karen

jeffriddle

karen

ABOUT

hello!
My name is Acacia Betancourt and I have been a designer since I was 3 years old. Eager to invent and make myself useful, I created countless bookmarks for my mom, made decorations for my room from scratch, and rigged my own homemade steering wheel in our car so I could get a head start on learning to drive. I have always been driven to problem solve, and to find creative ways to make the world better.While attending the University of Arizona as a design major, I participated in a contest to design a new salad restaurant on campus. After many hard months of work, I won the competition and had the opportunity to name the restaurant, design the logo- as well as the menus, on-screen graphics, website, ads, food packaging and interior of the space. Images of that project can be seen in my branding portfolio.Right after graduating with a Bachelor of Fine Arts in Graphic Design & Visual Communication, I started a freelance business, specializing in branding and also working in print, product, packaging, advertising, and apparel design. Over the past several years, I have had the opportunity to work with a wide range of clients all over North America including National Aquarium, Phoenix Zoo, Black Sheep Filmworks, California Academy of Sciences, Sugarcane Exquisite Skincare, Shedd Aquarium, Sears Tower Skydeck, The Henry Ford Museum, the U.S. Geological Survey, The Royal Ontario Museum and many others. I also had the chance to work with Warner Bros. to design the candy packaging for Harry Potter, the Exhibition, which is scheduled to tour the U.S. for the next 5 years.Thank you to Kate Daigneault Photography for my lovely photo.

CONTACT

let's talk!

acaciabetancourt_gmail.com | 202.643.0041
Please feel free to contact me.I'm always open to talking about ideas and meeting new people.

© 2011 acacia betancourt acaciabetancourt_gmail.com
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